PETIT PLI NEWS

Petit Pli is proud to join the DeFINE project, a European Commission-backed initiative supporting fashion-tech innovation. Alongside pioneers like Senstile, IL3X, Studio HILO, and Tinker Design, we’re advancing sustainable design through cutting-edge technology. Learn how DeFINE connects fashion with innovation to elevate transparency, wellness, and creativity across Europe.

The fashion industry impacts millions—from cotton farmers to factory workers—yet their stories often go untold. Harmful chemicals, unsafe conditions, and low wages plague garment production, raising urgent ethical concerns. At Petit Pli, we believe fashion must evolve: valuing every life, elevating production standards, and driving innovation. It’s time to rethink how clothes are made—because behind every garment is a human story worth honouring.

Petit Pli Pioneer Programme: Innovation in Expandable, Sustainable Kidswear
Petit Pli’s grow with me clothes are entering Orbit. Following the sell-out success of our Pioneer Programme, we’re one step closer to redefining sustainable children's clothing through award-winning material technology. Designed by Ryan Mario Yasin and celebrated by Fast Company, Dezeen and the James Dyson Award, our garments expand with your child, reducing waste while supporting slow fashion values. Join us on our mission to reshape the fashion industry from the ground up, starting with the next generation.

Our CEO Ryan spoke at Wired UK’s Wired Smarter conference, joining innovators like Depop and Monzo to explore bold solutions to global challenges. The event spotlighted visionary leaders reshaping tech, retail, and sustainability. We’re proud to share our mission to challenge fast fashion and grateful to Wired UK for supporting our journey. Watch the highlights and read Wired’s feature to learn more.

Petit Pli Featured in The Guardian for Ethical Innovation in Kidswear
Petit Pli’s expandable baby clothes were spotlighted by The Guardian in both their “Ethical and Green Living” and “The Disruptors” sections. Founded by Ryan Mario Yasin, our origami-inspired children’s clothing challenges fast fashion by growing with the child, reducing waste, and supporting ethical manufacturing. Recognised for combining aerospace engineering with sustainable kidswear design, Petit Pli is proud to be part of a movement that’s reshaping fashion with purpose, quality and innovation. Explore why our long-lasting baby clothes are making headlines for conscious parenting.

Petit Pli Wins UK James Dyson Award for Innovation in Sustainable Kidswear
Petit Pli, founded by Ryan Mario Yasin, has been recognised by the James Dyson Foundation as one of Britain’s most innovative inventions. Winner of the 2017 UK James Dyson Award, Petit Pli creates expandable baby clothes that grow with children aged six to 36 months. Designed using auxetic pleats and aerospace principles, these sustainable children's clothes reduce waste, support active play, and cut down on the £2,000 typically spent on clothing in the first three years of life. This milestone cements Petit Pli’s place in the future of design-led kidswear and responsible fashion innovation.