If you’re a parent or soon-to-be new mum or dad, you probably have heard of Mini Me — dressing you and your LittleHuman in matching clothing. 

But you may be wondering, when and how did this worldwide phenomenon even begin?

This Father’s Day we’re celebrating with the motto: Turning Moments into Memories. Read more on our blog about how one dad started turning moments into memories by creating a YouTube channel where he cooks for his kids. And, get some more inspiration for how you can start making special memories with your LittleHumans!

We’ve perfected water resistant outerwear and have had our sights on warmer layers for the cold months for a couple of years now. Our aim was to build a modular childrens wardrobe that could be tweaked over the seasons and grow over the years. Knot-tile is our answer, an expandable auxetic knotted structure made from 100% extra fine merino wool.